I started a twitter account for work about two months ago and like a lot of newbies I had so many questions. When I started the account for the company that I work for I was following anyone that seemed to be in our target market (both B2B and B2C). I also followed a lot of leaders in the industry to find out what topics were of most interest.
After using this strategy for a while I learned a few things:
– There are a lot of nonsensical tweets out there. O.K. you may be thinking Duhhhhh don’t we all know this? But what I found was a lot of people who had one or two good tweets that interested me and then it was all about their breakfast or hangover… something I’m totally disinterested in.
– There are a lot of quality tweets that have provided me with a wealth of knowledge in understanding what the top issues, articles, studies, etc. are that my target audience is interested in
– Having a lot more “follows” than “followers” is not going to get you ranked very highly as far as a quality Tweeter (is that even a word?)
So, I was on a hunt for a tool that could help me decide who to “unfollow” on Twitter to weed out the nonsense and help the quality/reputation of my company’s Twitter account. I didn’t want to just unfollow people who weren’t following me. For example, the corporate twitter account I’m managing follows The Wall Street Journal, New York Times and lots of industry specific content producers that don’t follow my company, but I don’t want to stop following them.
I wanted to stop following those people who didn’t have anything interesting to say — many of which don’t follow my company’s tweets anyway. I put the question out to my fellow marketers on a LinkedIn group that I joined called Marketers on Twitter.
Here were some of the suggestions that came back from other group members.
Private Twitter Lists
“To avoid the discomfort of axing someone who may be insulted, you can create private Twitter lists. There is a point when the home feed just becomes ‘noise’ anyways.” – Recommended by Abisaac Saraga
The self-proclaimed “first and only Twitter Follow Management with stats.”
“A tool to unfollow on twitter that allows for safe lists and other metrics to be reviewed before unfollowing. It works great and allows you to quickly unfollow those who are not following you back. I use it on my account of over 10, 000 followers and another one that I manage of over 25,000 followers.” – Recommended by Tim Malone
“… you can flush and reciprocate followers easily to balance the follower/following ratio. As others have mentioned, lists are the easiest way to filter out the noise. Unfortunately, I still have to manually check my follower list for bots, etc.” – Recommended by James Beswick
Friend or Follow
I use Friend or Follow: because it gives me a chance to unfollow people who are not following me. I can also select people from the date of their last tweet, or number of followers or geographically.” – Recommended byLois K. Geller
After reading through the list of suggestions I’ve tried Manage Twitter and it seems to be a good tool, but I’m still planning on giving all of these other tools a whirl. Share your thoughts and suggestions for “unfollowing” on Twitter in the comments section below.
Happy Unfollowing 😮