I was actually inspired to start this blog after reading another blog post about marketing “gurus.” There are so many self proclaimed gurus out there and it seems like there is a lot less “practical” advice on emarketing. Based on all the comments that this blog post received, it sounds like there are a lot of emarketers out there that agree with me.
I am by no means a guru in emarketing. I’m just an everyday emarketer trying to apply all of these things that I read and learn to my role as a director of emarketing at a B2B / B2C company. I am using this blog as a place to share practical tips advice, lists, information, studies, etc. with all of my fellow “everyday emarketers”. I hope that this can be a place for all of you to share your experiences in emarketing too – without being flooded by “guru speak.”
Stefanie – The Everyday Emarketer